It shares the same case design as its cousin the ZeroG watch but with a totally new way of displaying the time.

Available in Black with a mirrored blue LCD display it tells the time via a series of spiraling blocks.

Around the outer edges are 60 segments indicating 1 minute each.

They are grouped in 10s so its easy to tell the time at a glance.

The inner spiral of blocks represent 1 hour each.

This is one of those watches that at first it seems impossible to tell the time but once you understand how it works its fairly simple.

Within a few days of using it you can tell the time just as fast as a traditional wall clock.

The LCD display is mirrored with blue tinted segments.

Since the display is always on there is no need to push a button to see the time.

This watch also has an animation feature.

Once a minute the display spirals all the way off amp all the way on then settles back onto the current time.

see the animated graphic at the top of the page for the effect Since this is not a LED light effect it does not drain battery power nor is it too distracting.

Another notable feature of this watch is its small size amp weight.

The strap is a svelte 1.

5mm thick amp it weighs just 60 grams.

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