Business writer John F.

Love in this book tells the astonishing story of the people and the strategies the innovation and the brilliance that turned a single hamburger stand into the multibilliondollar corporation that has influenced the very culture of America and the world.

The trendsetting advertising campaigns and revolutionary marketing focus that have translated into huge profits.

The ambitious and astoundingly successful expansion into untapped foreign markets including Russia China Eastern Europe and the Far East.

The emphasis on environmentally sound paper packaging and new healthconscious products that reflect changing lifestyles.

and much more.

.

Product Details Paperback Book Author John F Love Genre Business / Motivation Publisher Random House ISBN 9780553347593